Widex Hearing Aids
WIDEX ALLURE AI RIC R D
Discover the New Widex Allure AI RIC R D with Clarity Boost at Simply Hearing Consultants
Struggling to follow conversations in busy places while still wanting sound that feels natural? The new Widex Allure AI RIC R D (also called Allure AI RIC with Clarity Boost) is designed for exactly that balance.
This discreet, rechargeable receiver-in-canal hearing aid from Widex builds on their reputation for natural sound. It delivers clear, authentic everyday listening and gives you an easy AI-powered boost when background noise gets in the way of the voices that matter most.
NATURAL SOUND FOR EVERYDAY LIFE
ON-DEMAND CLARITY WHEN YOU NEED IT
At its core is the advanced W1 chip, which focuses on preserving the richness and texture of real-world sound. Many wearers describe the everyday experience as natural and clear — close to how hearing felt before loss.
When restaurants, family gatherings, or busy streets make speech harder, simply activate Clarity Boost. A quick tap on the hearing aid or in the Widex Allure app turns on a dedicated AI co-processor. This uses audio-specific artificial intelligence to improve speech clarity in noise while still letting you stay aware of your surroundings.
Clinical feedback shared by Widex shows that 95% of wearers reported improved speech in noise, and 97% described the sound as natural and clear. The system can deliver meaningful improvements in signal-to-noise performance compared with other AI approaches, all while keeping processing delays low for a more natural feel.
You stay in control: natural sound by default, extra clarity only when you choose it.
WIDEX ALLURE AI RIC R D WITH CLARITY BOOST
COMFORTABLE DISCREET DESIGN WITH PERSONAL FIT
The Allure AI RIC R D sits discreetly behind the ear with a nearly invisible thin wire and receiver in the ear canal. It comes in a range of attractive colours so you can choose a look that suits you.
Multiple receiver lengths and a choice of instant-fit or custom ear tips help achieve a comfortable, secure fit. Two receiver strength options mean the same style can adapt if your hearing needs change over time. The device is rated IP68 for protection against dust and moisture, giving extra peace of mind for daily life.
STAY CONNECTED
TO WHAT MATTERS
The Allure AI RIC R D supports modern wireless connectivity:
- Direct streaming from compatible iPhones (Made for iPhone) and Android devices (ASHA)
- Bluetooth LE Audio for future-ready performance (including Auracast support via future updates)
- Hands-free phone calls
- Built-in telecoil for hearing loop systems in theatres, churches, and public venues
Stream music, podcasts, TV audio (with optional TV Play 2 accessory), and calls straight to your hearing aids. The companion Widex Allure app makes it simple to switch programmes (including Clarity Boost), fine-tune sound with an equaliser, use AI assistants for quick personalised suggestions, and adjust settings for accessibility (larger text, light/dark mode, etc.).
WHY CHOOSE SIMPLY HEARING CONSULTANTS FOR MY WIDEX ALLURE AI RIC R D??
At Simply Hearing Consultants in Bridge of Allan and Moffat, Craig Purdie and Steven Ross bring over 50 years of combined audiology experience. We take time to understand your unique hearing needs, lifestyle, and preferences, then provide thorough testing and a personalised fitting.
We specialise in modern hearing solutions with excellent aftercare and support so you get the most from your devices. Whether you’re new to hearing aids or upgrading, we’ll guide you through the process with clear explanations and ongoing help.
Ready to experience the difference?
If you’re curious whether Widex Allure AI RIC R D could help you hear more comfortably and clearly, get in touch. We can arrange a hearing assessment or a chat about your current experiences. Call us on 01786 231 500 (Bridge of Allan) or 01683 222 796 (Moffat), email info@simplyhearingconsultants.co.uk, or book online through our website.
Hear life’s natural soundtrack more clearly — with the option of an AI boost whenever you need it.
WIDEX ALLURE
Natural Sound That Feels Like You
At Simply Hearing Consultants, we help people reconnect with the sounds that matter most — conversations with loved ones, the chatter of a busy café, favourite music, or the quiet of a walk outdoors. Widex Allure is one of the latest hearing solutions we offer, designed to deliver clear speech while keeping the world around you sounding natural and balanced.
WHAT MAKES
ALLURE DIFFERENT?
Widex has long been known for prioritising natural-sounding hearing aids. Allure builds on that reputation with a powerful new processor (the W1 chip) that works faster and more efficiently than earlier models. This means the hearing aids can handle complex listening situations more smoothly without making the sound feel artificial or delayed.
THE DIFFERENCE IS CLEAR WITH THE WIDEX W1 CHIP
Their fastest chip ever
Here are the standout features, explained simply:
Allure PureSound
Many people notice an “echo” or slightly unnatural quality with hearing aids because the amplified sound arrives a fraction of a second later than the natural sound entering the ear. PureSound uses ultra-fast processing (ZeroDelay technology) to virtually eliminate that lag. The result is clean, transparent sound that feels more like your own hearing — especially helpful for new users or those with milder hearing loss. It also improves speech understanding in noise compared with previous Widex models.
Speech Enhancer Pro
In noisy places (restaurants, family gatherings, shops), the aids analyse sound in fine detail. They gently reduce background noise while boosting speech, so conversations stand out more clearly. Importantly, they do this without cutting you off from your surroundings — you still hear what’s happening around you. Many wearers prefer this balanced approach in everyday noisy situations.
Smarter automatic adjustments
The Enhanced Sound Classifier recognises different environments (quiet rooms, traffic, music, conversations, etc.) and adjusts the settings automatically. A beat detector helps it handle music better so the aids don’t mistreat it as unwanted noise. You spend less time fiddling with controls and more time simply listening.
Less whistling
The redesigned Dynamic Feedback Controller adapts to the unique shape of your ear canal. This helps reduce those annoying whistling or squealing sounds that can occur with movement, hugs, or certain fittings — while preserving sound quality.
Better streaming and phone use
A dedicated streaming compressor keeps the volume steady when you stream music, podcasts, or calls from your phone. Compatible with modern smartphones (including hands-free calling options on many devices). The companion app lets you make simple adjustments and offers helpful guidance.
Practical everyday benefits
Rechargeable batteries typically last a full day (around 25 hours of use, including several hours of streaming, depending on settings and use). Quick top-ups are available if needed. The aids are designed to be durable and resistant to dust and moisture (IP68 rating). Available in receiver-in-canal (RIC) style as the main option, with other styles (including behind-the-ear and custom in-the-ear) depending on your needs and hearing levels. Several technology levels are available so we can match the features to your lifestyle and budget.
WHO MIGHT BENEFIT FROM WIDEX ALLURE?
These hearing aids suit people who want clear speech in a variety of situations without the sound feeling over-processed. They work particularly well for those who value natural tone, music enjoyment, and staying aware of their environment. Suitability depends on your individual hearing levels, lifestyle, and preferences — something we assess carefully during your appointment.
WIDEX ALLURE RECEIVER-IN-CANAL (RIC) HEARING AID
WIDEX SMART RIC
Your hearing loss is as unique as you – and your hearing aids will be programmed to your hearing loss.
With the help of Simply Hearing Consultants, you can find a hearing aid that suits your hearing, your life and your style.
WIDEX SMARTRIC
UNVEIL NEW ANGLES OF NATURAL HEARING
Feel more connected with WIDEX SMARTRIC
CHARGED WHEN
YOU NEED THEM
Elevate your day with a quick charge, portable convenience, and transparent status updates—all designed to keep you connected to a world of natural sound.
With SmartRIC, you are investing in a more engaged, more vibrant life. Experience the world around you with sound as it is genuinely meant to be heard.
FEEL GOOD, HEAR BETTER. ALL DAY LONG
Hears what you want to hear
It is built in a special L-shape and sits higher on your ear, helping you hear conversations even when it is noisy around you.
Lasts all day and then some
The hearing aid battery lasts up to 37 hours. It also comes with a portable charger with enough power for over a week of on-the-go charging.
Feels good, sounds great
SmartRIC’s microphone covers help tone down annoying wind noise and other distractions, like when you touch your hearing aids.
A HEARING AID
YOU CAN TRUST
Designed with a slim profile and soft rounded edges, SmartRIC is the shortest in its class.
The design, inspired by the elegant curves of glasses’ temple tips, is both contemporary and stylish. Choose from a selection of colors that resonate with your modern aesthetics.
Overall, it is a seamless fusion of user-friendliness, aesthetics, and functionality.
WIDEX ALLURE OUR MOST ADVANCED RECEIVER-IN-CANAL (RIC) HEARING AID YET
INSTRUCTION VIDEOS
How to handle your SmartRIC hearing aids and the Portable Charger
Switching your Widex SmartRIC on
Switching your Widex SmartRIC off
Placing the Widex SmartRIC on the ear
Switching your Widex SmartRIC Portable Charger on
Switching your Widex SmartRIC Portable Charger off
Charging your Widex SmartRIC Portable Charger
Widex ALLURE, colour options
Widex SMARTRIC, colour options
A HEARING AID THAT LASTS ALL DAY AND LETS YOU HEAR WHAT YOU WANT TO HEAR
INSTRUCTION VIDEOS
How to handle your SmartRIC hearing aids and the Portable Charger
Switching your Widex SmartRIC on
Switching your Widex SmartRIC off
Placing the Widex SmartRIC on the ear
Switching your Widex SmartRIC Portable Charger on
Switching your Widex SmartRIC Portable Charger off
Charging your Widex SmartRIC Portable Charger
Contact us or Book Online for your convenience
We specialise in full diagnostic hearing tests and tailor-made hearing instrument fittings based on the client’s needs and budget.